GateKeeping
In 1961 a theorist called White spoke of the ‘Gate Keepers’ these are the people who make the decisions in the construction of media texts.
Gatekeepers are people such as;
• BBC Commissioners
• Law makers
• Directors
• Producers
• Editors
• Audience e.g Test Screenings etc
• Men which are generally White and middle class
The Constructionists Approach
This is the representation is constructed with a set of ideas and values ( the producers intent)
The Context of the representation is part of the representation, Media, Language, choices, anchorage, media form, Placement/location, genre, and expectations etc.
The audience reacts to this representation and this depends on their own personal interpretation context: age, gender, religion, nationality, gangs etc
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Ian don't forget to include details on last weeks lesson on masculinity and gender.
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