Reprsentation Theorys:

GateKeeping

In 1961 a theorist called White spoke of the ‘Gate Keepers’ these are the people who make the decisions in the construction of media texts.
Gatekeepers are people such as;
• BBC Commissioners
• Law makers
• Directors
• Producers
• Editors
• Audience e.g Test Screenings etc
• Men which are generally White and middle class


The Constructionists Approach

This is the representation is constructed with a set of ideas and values ( the producers intent)

The Context of the representation is part of the representation, Media, Language, choices, anchorage, media form, Placement/location, genre, and expectations etc.

The audience reacts to this representation and this depends on their own personal interpretation context: age, gender, religion, nationality, gangs etc